I Meant What I Said About Liver King — And I’ll Say It Again

By Marc Lobliner, IFBB Pro 

So yeah, I’m in the new Netflix documentary on Liver King.

I’ve spoken my mind on this guy since day one. I’m not one to backtrack or play politics when the camera’s rolling. And now that it’s live for the world to see, let me double down:

I still believe Liver King is a bad person.

And here’s why.

1. He Lied to Millions — On Purpose

Let’s stop pretending it was a little misunderstanding. Liver King didn’t just “forget” to mention his steroid use. He built his brand on lies, all while aggressively marketing his ancestral lifestyle as the magic solution to muscle, masculinity, and mental health.

The man knew exactly what he was doing. He sold people false hope while cashing in on supplements and attention. That's not marketing — that’s manipulation.

2. He Profited Off the Lie

Liver King made millions selling the dream. He pushed desiccated liver pills and beef organs while claiming his physique was the result of raw meat and sunbathing his balls.

Meanwhile, behind the scenes, he was pumping himself full of PEDs. Over $10,000 a month in gear — and yeah, I saw the receipts like everyone else.

It’s one thing to use. It’s another to lie while pushing products that don’t deliver what your body “promises.”

3. He Made the Fitness Industry Look Worse

We fight every day to show people that fitness is accessible. That real food, consistent training, and smart supplementation can transform your life. Then this clown comes in with fake primal grunts and an ab implant-looking six-pack and becomes the face of "natural" living?

It discredits the work of every honest coach, athlete, and brand.

4. He Weaponized Insecurity

His entire content strategy? Prey on the broken.

“Modern men are weak.”
“You need liver.”
“You’re not enough — unless you buy my protocol.”

That’s not leadership. That’s snake oil dressed in animal skin.

5. The Apology Was Just a Rebrand

Let’s not act like the teary confession was noble. It was PR. He got caught. He panicked. Then he tried to spin it into a redemption arc. And people ate it up because the internet loves a comeback story.

But I’m not buying it. Not until the actions match the apologies.

So Why Did I Do the Doc?

Because truth matters. And if we’re going to clean up this industry, someone’s got to call out the bull. I’ll keep doing it — on camera or off — because integrity doesn’t have an off switch.

Am I perfect? Hell no. But I’ve always been transparent — about my journey, my TRT, my mistakes, and my mission.

The Bottom Line

Liver King isn’t a villain because he took steroids. He’s a villain because he lied, exploited, and profited off the very people who trusted him most.

So yeah — I stand by what I said in the documentary.

And I’ll keep saying it.

Because the truth doesn’t need a rebrand.