You shouldn’t have to choose between being healthy and having an enjoyable food experience. FitJoy was created to put the joy back into healthy snacking! FitJoy began as a passion project by the company’s CEO, who, after being diagnosed with Celiac Disease and a severe sensitivity to artificial sweeteners, wanted to develop a brand of on-the-go snacks that offered a gourmet taste experience without comprising on nutrition or clean ingredients. FitJoy protein bars have indulgent flavor and spot-on nutrition. FitJoy protein bars have 20g of protein and are gluten-free, GMO-free, and free of artificial ingredients and sweeteners.