Ultimate Nutrition was founded in 1979 by Victor H.
Rubino. At the time Victor was one of the top amateur power lifters in
the United States. Driven by a goal to become the best, Victor knew that
supplements were the key to improving his performance through increased
strength and faster recovery. Not satisfied with the current
supplements that were available to him the 1970′s and being a biochemist
himself, Victor decided to launch his own company Ultimate Nutrition.
Victor’s goal was to create high quality, thoroughly researched products
at an affordable price for everyone.
In the late 1970′s and early 1980′s Ultimate Nutrition was among the
first companies to have Amino Acid tablets, protein powders,
carbohydrate powders, and various types of Fat Burners. By the late
1980′s and early 1990′s Ultimate Nutrition launched several legendary
products such as Sports Energizer, an electrolyte fueled ready to drink
beverage that came in 10 flavors and in a glass bottle.
By the mid 1990′s Ultimate Nutrition again was on the cutting edge as
we were one of the first companies to come out with Whey Protein powder
in a bottle. Today, Ultimate Nutrition continues to excel with a wide
range of products including Iso Mass Xtreme Gainer®, ProStar® Whey,
Muscle Juice® 2544, GlutaPure®, Protein Isolate, Iso Sensation® 93,
Amino 2000, Ultra Ripped®, Horse Power®, and now Horse Power® X. Horse
Power X is a revolutionary condensed pre-workout supplement formulated
to help increase energy, endurance, and stamina, and to promote
increased strength and muscle building gains.
Sadly, Victor Rubino passed away in March 2003 at 48 years young.
However, Ultimate Nutrition is still owned and operated by the Rubino
family to this day. Our commitment to Victor’s vision remains the same,
to create high quality, highly researched products at affordable prices.