Nutrition was founded in 1992 in order to produce products that would
propel endurance athletes to personal records. In 1998, PR Nutrition
changed hands and slowly started to fade out of the nutritional product
market. In the summer of 2010, PR Nutrition was bought back by its
founders and the company’s signature item, PR Bar was reintroduced to
the nutritional market. Later that summer, an opportunity arose to
become a licensee of the United States Olympic Committee.
of the PR Nutrition team admired all that the Olympic rings stood for
and jumped on the opportunity to celebrate sports achievement and
support American athletes. With the assistance of the USOC, PR Bars have
experienced a rebirth and people all over the nation are discovering
the scrumptious fuel US Olympic and Paralympic athletes depend on for
endurance. We, at PR Nutrition, are fitness fanatics, PR-seekers, and
dream chasers. Believe in your power to achieve, invest in the proper
fuel, and inspire us as you shoot to be the best in the history of you.