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PR Nutrition was founded in 1992 in order to produce products that would propel endurance athletes to personal records. In 1998, PR Nutrition changed hands and slowly started to fade out of the nutritional product market. In the summer of 2010, PR Nutrition was bought back by its founders and the company’s signature item, PR Bar was reintroduced to the nutritional market. Later that summer, an opportunity arose to become a licensee of the United States Olympic Committee.

Members of the PR Nutrition team admired all that the Olympic rings stood for and jumped on the opportunity to celebrate sports achievement and support American athletes. With the assistance of the USOC, PR Bars have experienced a rebirth and people all over the nation are discovering the scrumptious fuel US Olympic and Paralympic athletes depend on for endurance. We, at PR Nutrition, are fitness fanatics, PR-seekers, and dream chasers. Believe in your power to achieve, invest in the proper fuel, and inspire us as you shoot to be the best in the history of you.