Nature’s Best opened its doors in 1984 with Hal Katz leading the way as president. For 27 years the company’s goal has been to create the highest quality Sports Nutrition products with genuine consumer value. Ingredients, formulations, packaging and advertising are the result of the highest standards of quality and validation through successful performance.
In January 1987, Nature’s Best had its first major breakthrough – Carbo Power. Carbo Power is a 16oz high carbohydrate beverage designed to enhance the energy levels of all athletes. This drink was a smashing success. It was received well by weightlifters, bodybuilders, cyclists, runners, football players etc. University athletic programs such as UCLA, University of Alabama and many others began using Carbo Power with great enthusiasm. Professional teams like the New York Jets, Buffalo Bills, Green Bay Packers, Indianapolis Colts, New York Rangers, Pittsburgh Penguins and New York Knicks also began using Carbo Power regularly.
Midway through 1988, Nature’s Best created its “Perfect” concept. The registered trademark of Perfect represents a group of products: tablets, bars, beverages and powdered drink mixes containing Perfect protein (egg whites). This was the beginning of our second surge. Perfect enabled Nature’s Best to break into health food store distribution with a bang. General Nutrition Center (GNC) put this product line, along with Carbo Power, into all of its stores nationwide, along with several other major health food store distributors.
In June 1998, Nature’s Best revolutionized the meal replacement supplement industry with the introduction of Isopure. Isopure is the first meal replacement/after workout supplement to have 50 grams of 100% Pure Ion Exchange Whey Protein Isolate. All of the impurities such as fat and lactose are removed to provide the athlete with the cleanest tasting, most refreshing product of its kind. Isopure is also available in a Zero Carb and Low Carb version. All formulations of Isopure are lactose free, which means less gastric disturbance with minimal bloating, a huge advantage to those who are lactose intolerant.
In October 2009, Nature’s Best launched Isopure Plus – a new line of whey protein isolate drinks that are easily digested and readily absorbed by the body making it a perfect alternative to patients that can't tolerate other drinks. By using our proprietary Clear Protein Technology to create a line of clear, delicious, protein-based nutrition drinks, Isopure Plus brought innovation to a market long dominated by thick or milky shakes. The refreshing crisp taste of Isopure Plus makes it the clear alternative to other nutrition drinks.
In 2010, Nature's Best debuted the first and only smoothie of its kind. Available in Orange Berry, Orange Peach and Berry Pomegranate, each deliciously flavor packed smoothie boasts 32 grams of whey protein isolate, is lactose & aspartame free, a rich source of ALA Omega 3 (260mg) and contains more than 7400mg of BCAAs.
Over the years, Nature’s Best has continued to grow through opening new markets. Nature’s Best products are now distributed worldwide. In 1993, a study conducted by GNC acknowledged Nature’s Best as the second most recognized sports nutrition brand in America. We are very proud to now have more than 14 offices worldwide, the newest of which is located in Belgium. This European office will allow Nature's Best to supply Nature's Best, Perfect and Isopure products directly to our loyal European customer base.