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March 1st 2012 - Brick, New Jersey - Giant Sports Products, LLC of Brick, NJ announces the launch of their first dietary supplement for the Sports Nutrition Industry, Giant Sports Delicious Protein™ which is available in three delicious flavors: Chocolate, Vanilla and Cookies & Creme. Conveniently packaged in 2 and 5 pound containers, Giant is coming out of the gates hard with a whey and milk based protein powder that has a difficult to compete against macronutrient profile designed for discriminating, educated consumers. Each serving contains a whopping 27g of the highest quality whey & milk proteins with only 4 grams of carbohydrates and 2 grams of fat. Gluten free and with no added sugar - or maltodextrin - Giant’s new protein is sure to up the ante in what is already a very competitive market category. Giant also makes a rather bold claim that this product is “The Best Tasting Whey & Milk Protein Product Ever!”
“Giant Sports Delicious Protein™ represents the pinnacle and ultimate effort of the decades I have spent as a premier flavoring expert in the Sports Nutrition Industry.”, says industry veteran Joe Babick, who in addition to flavoring this and all of the company’s future products will lead Giant’s marketing and sales strategy & team. “Quite simply, we could not have named this anything other than ‘Delicious Protein’ because that’s the first thing that you think of when it hits your palate. That this product tastes absolutely delicious. It has a deep and creamy texture that is entirely, fully satisfying. The product mixes in water almost effortlessly and it’s one of the very few whey and milk based protein products on the market that we expect people to actually look forward to drinking and truly enjoy.”
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