From 1991 until today, athletes the world over have
come to the same conclusion: GU works. Our Berkeley-based sports
nutrition company started with our original GU Energy Gel, a
revolutionary and more effective method to keep athletes fueled during
exercise. Since then, GU has continued to improve the recipe,
incorporating the latest scientific research into its products. In 2001,
GU Electrolyte Brew (formerly Gu
2o) was launched as the
perfect hydration companion to GU Energy Gel. 2008 saw the introduction
of Roctane Ultra Endurance Energy Gel, followed by Chomps Energy Chews
and GU Recovery Brew in 2009. Every product is formulated to further
GU’s mission: to help athletes go faster and longer than ever before.
The GU Factory
Athletes everywhere appreciate the taste, convenience and performance
enhancing benefits of GU Energy Gel and Roctane Ultra Endurance Energy
Gel. But few give much thought to how or where these gels are produced
and packaged. You might be interested to learn a bit about the GU
factory and the exceptional care that goes into every packet we create.
As we mix each batch of GU, the formula for every flavor is double
checked against the super-secret master recipe. Our Vice President of
R&D/Scientific Affairs sources only the highest quality ingredients
and happily rejects raw materials if they are off spec. He also oversees
the production process from soup to nuts, ensuring precision in the
mixing process. Texture, taste, pH? all good? He’s also the in-house
go-to guy for our never ending sports nutrition questions – we make sure
he puts his degree to good use!
When all ingredients have been accurately measured, the batches are
carefully blended only at the proper speed and temperature to ensure
repeatable high quality and consistency. The production team is
comprised of several long-time employees; collectively they boast more
than 50 years experience. Together our team has produced tens of
millions of packets of GU! Talk about athletic kilowatts. As the
gatekeepers of day-to-day manufacturing, anything short of perfection
just won’t pass muster.
GU quality control continues when the gel is ready for packaging.
Customized machinery, used solely for GU and Roctane Energy Gels, fills
each packet with a precise amount of gel - Laverne & Shirley meet
the modern age! There’s nothing quite like a stroll through the
manufacturing building when Chocolate Outrage is running, the
intoxicating aroma of pure Belgian chocolate wafting through the air.
Time it just right and you can sample a warm packet fresh off the line, a
decadent and lipsmacking treat. It’ll send you running for some vanilla
ice cream to complement the Outrageousness. I digress…. Then, the boxes
are folded, glued and packed by our fully automated line. Every box is
certain to have the proper number of packets as each is weighed before
being sealed and packed for its final destination, your gear bag and
ultimately, your mouth.
Our state-of-the-art production line and exacting quality control
process are valuable assets, but what do they mean to you, the athlete?
You can trust that the premium gel you rely on undergoes the most
rigorous quality checks in the sports nutrition industry. We watch over
every batch of gel we produce and maintain a production facility that is
free from the risk of contamination by foreign substances. Most other
gel manufacturers outsource production to third party contract
manufacturers where who-knows-what was produced in the previous batch.
This can be a serious concern in a supplement business that is lightly
regulated and too often not completely above board.
GU makes sure you can focus on training and reaching your goals in
upcoming races. Breathe easy and leave your gels in the hands of the
energy food experts at GU. Just suck down a packet of your favorite
flavor and go (big)!